Marketing materials and menu designs.
This Is What Asian Looks Like is an event that celebrates Asian American Pacific Islander Month and is meant to break the stereotypes of what people think it means to be AAPI.
The design uses typography and miscellaneous type characters that reveal the statement “This is what Asian looks like” as a visual metaphor that decodes the message. The random typographic characters also evoke a sense of frustration and expletives that help scream out the message. This is who we are. See us and hear us.